How name and series work
Series
- Used only in search results and in the More from Series recommendation area.
- Helps group related products together, improving discoverability on product detail pages.
- Ranked low in primary search results, meaning matches in this field have little influence on ranking.
Name
- Used in search and autocomplete.
- Critical for product identification and matching search intent.
- Ranked high in search results, making it a primary factor in determining product relevance.
- Can override and demote hits on other fields, such as Title, making careful usage essential to avoid unintended ranking shifts.
Both Series and Name are treated as known concepts in Elevate’s search logic. When a visitor’s query matches values in these fields, the corresponding products are placed in the primary list. As a result, matches in less authoritative fields, such as Title, are considered weaker signals and may be demoted to the secondary list.
Practical examples
Example 1: using Series for stylistic grouping
A retailer selling “Voyado Fit” running shoes assigns several related models — such as trail, road, and lifestyle versions — to the same Series. These products share a unifying style or concept but are sold as distinct items rather than color or size variants. When a customer views one of the shoes, they see More from Series recommendations, helping them explore other items within the same style family. However, searching for “Voyado Fit” will not prioritize Series matches in the ranking if any stronger matches exist in higher-weighted fields like Name.Example 2: Name taking precedence over Title
A product named “Voyado Fit Pro Max” has the title “Men’s Running Shoe - Lightweight, Breathable”. A visitor searching for “Pro Max” will likely see this product at the top because Name carries more ranking weight than Title. If another product only has “Pro Max” in its title but not in its Name, it may be pushed lower in results.Example 3: risk of Name overpowering other fields
If a generic term like “Classic Sneakers” is set as a Name across multiple products, searches for “classic sneakers” may demote more relevant results that have this term in the Title. Solution: Use Name for unique product identifiers, not general descriptors.Best practices
- Use Name for distinct product identifiers (for example, “Voyado Air Zoom X”).
- Use Series for collections (for example, “Voyado Air Zoom Series”) to group related products.
- Avoid overly generic terms in Name to prevent unexpected ranking dominance.