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This guide outlines best practices to ensure that pre-order items, or any other similar use cases, display correctly and remain easy to track in your product feed. Using a positive stock value together with a clear label provides several key benefits:
  • The product is visible and shoppable in Elevate.
  • Some recommendation algorithms only show in-stock items, so keeping a stock value above 0 ensures your pre-order products are included in relevant recommendations.
  • No custom handling of stock logic is needed — the same feed works for both regular and pre-order products.

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Positive stock value

To make a pre-order item available for purchase or visible in Elevate, ensure that the product has a stock value greater than 0 (for example, 999). Even if the product isn’t physically in stock yet, setting a positive stock value ensures that the item is included in your product feed and visible to customers. If the stock value is 0, Elevate treats the product as out of stock — it may be buried or not displayed at all. If you want to limit how many pre-orders can be ordered, set the stock value to the number of units available for pre-order. If pre-orders are unlimited, assign a sufficiently large number (for example, 999) to keep it active and visible.

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Label for pre-order or coming soon items

Use an attribute to identify pre-order or coming soon products so you can easily separate them from in-stock items. Add a customJson attribute, for example productStatus, with a value like:
  • preorder
  • comingsoon
  • backsoon
Adding it as a customJson attribute ensures that it is not searchable.
Product data example
Last modified on September 11, 2026