- Identifying a customer in both Elevate and Engage.
- Matching the Elevate variant key with the Engage SKU key.
Customer identification
To identify customers between the two platforms, thecustomerKey that is used in Elevate must be added to calls to Engage as the discoveryKey. By making Engage and Elevate agree on who a particular contact is, data such as audiences and behavior can be easily shared between the two products. For more information about the discoveryKey, see Identification by discoveryKey or contact your appointed Voyado Engage product specialist.
Key matching
When Voyado Elevate is used together with Voyado Engage, the Elevate Variant Key must match the SKU key in Engage. This alignment enables offline purchase data to enrich Elevate, powering more accurate and personalized experiences both onsite and in email. In this context, the Variant Key in Elevate typically represents a specific product variation (for example, size or color), while the SKU key in Engage refers to the same item identifier. Ensuring they match is essential for accurate attribution of purchase behavior. For more information, see Key matching in SKU and Variant Key .Integration features
Integrating Elevate with Engage enables the following features:- Targeting Boosts and Bury to audiences defined in Engage
- Creating target audiences in Engage based on current interest detected by Elevate sessions
- Allowing connected recommendations in Engage design studio based on Elevate recommendation types