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Data priming involves importing a retailer’s historical order data into Voyado Elevate to enable faster optimization of content and improved user outcomes based on historical sales patterns. The order history must be supplied as a UTF-8 encoded JSONL file that adheres to the specified data priming schema. If a product in the priming file is not yet in the cluster, its historical purchases are still stored. When the product is later added, it is treated as new (unless the release date is overridden). Although optional, data priming is highly recommended. If implemented, it must be executed as the final step of the integration process, prior to the system’s go-live. This process is performed only once and should include approximately three months of historical order data, regardless of the total order volume.
Market identifiers and product key conventions must be consistent across the catalog import, the order notifications, and the order history. The format of the customer keys in the order history must match the format of the keys used with HTTP requests. Ensure this is consistent.

Data priming syntax

Example

The following example adds two orders with a total of three products as priming data.

File specification

The file must be a UTF-8 encoded JSONL file, where each line is a single valid JSON object. Each JSON object represents an order that contains one or more purchased products and their associated purchase data. The order objects should be arranged in ascending chronological order, with the oldest entries appearing first and the newest entries last. The following elements are allowed in a priming JSONL file.

Validate data

The Primer tool, used to validate priming data, is available to download.

Primer validator tool

To validate the priming data file, use the following command:

Finalize data priming

Once the priming data file has been completed and successfully validated, the retailer must reach out to their designated Voyado service representative to finalize the data priming process.
Last modified on September 11, 2026