> ## Documentation Index
> Fetch the complete documentation index at: https://product-discovery.developer.voyado.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started

> Steps to start using Email recommendations, including retailer requirements, email service provider requirements, and access to the Email app.

Get started with the Voyado Elevate Email recommendations add-on by following a few easy steps.

1. Verify that the [retailer requirements](#retailer-requirements) are met.
2. Verify that the [email service provider requirements](#email-service-provider-requirements) are met.
3. Contact the appointed Customer Success Manager of the retailer to get access to the [Email app](https://help.elevate.voyado.com/hc/en-gb/articles/18092629281820-Email-area-overview) <Icon icon="external-link" size={12} />.

With access to the Email app and a proper setup for email recommendations, a retailer can continue on to [configure](/elevate/docs/addons/email-recommendations/base-configuration) the Email app for their site, create the [product templates](/elevate/docs/addons/email-recommendations/product-templates/product-templates) of their liking, and launch their first personalized [email campaign](/elevate/docs/addons/email-recommendations/email-campaigns/email-campaigns).

<Tip>
  A retailer can always contact their Customer Success Manager for help with assessing the requirements to get started with Email recommendations.
</Tip>

## Retailer requirements

The following requirements must be met by a retailer to enable Voyado Elevate Email recommendations.

* [Visitor identification](/elevate/docs/integration/site-integration/session-management#visitor-identification) must be properly integrated, and a meaningful number of customers must be identifiable — for example, be members or log in on a regular basis.
* The Elevate cluster used by the retailer must be hosted in Europe.
* A retailer must use an email service provider that supports the [technical requirements listed below](#email-service-provider-requirements).

## Email service provider requirements

A retailer must use an email service provider that supports the following requirements.

* Dynamic timestamp for a generated email with a format supporting [Unix epoch timestamp](https://en.wikipedia.org/wiki/Unix_time) <Icon icon="external-link" size={12} /> (for example, `1548423420`) or [ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) <Icon icon="external-link" size={12} />, `YYYY-MM-DDThh:mm:ss` with offset, `±hh:mm:ss` or `Z` (UTC) (for example, `2020-12-08T09:30:00Z`).
* Support for customizable data to retrieve an Elevate `customerKey` dynamically and create dynamic links with URL parameters, for example: `https://email-service.esales.apptus.com/product-link?campaign=7e34a064-bc8d-4da7-8d5f-cfe12a189129&position=1&timestamp={{message.sendtime}}&customer_key={{contact.esalescustomerkey}}`.
* Customizable email templates with variables/dynamic content modules.